In a world filled with shops, online and offline, it is increasingly difficult to find unique concepts that have arisen from the true passion for the art of well curating products and objects. The Line, based in New York, is the perfect example of this passion, a store that aims to present an eclectic and unique selection of products, including fashion, art and housewares. Crossing an online presence with an apartment in SoHo, The Line celebrates the timeless design, quality and the honesty of materials, presenting the truly essential pieces for an elegant and simple life.
In the virtual side of The Line, we can find a careful choice of objects that complement each other, following what Charles Eames said one day: "Eventually everything connects—people, ideas, objects." In addition to clothing, accessories and jewelery for women from brands like Proenza Schouler, Linda Farrow and Common Projects, the online store draws a clear customer profile - people who are interested in art and design, discrete, but who know that details make all the difference - providing everything that is needed for their lifestyle. Le Labo perfumes, Phaidon books, Gubi lamps, Moroccan rugs, accessories by Carl Auböck, Hans Wegner furniture, vintage pieces and an extraordinary selection of photography, among many other things, complement this universe.
In The Apartment, customers can find the selection presented online in an intimate context of a house and discover the inspiration of designers, materials, ideas and processes behind the products and art pieces.
"Our vision stems from a desire to pare back, strip down, and pull together—the search for refined, versatile, and honest goods that come together in our New York City home, The Apartment. Built to last but never boring, these objects are a mix of established favorites and our latest finds from emerging names across fashion, home, and beauty. What unites these quintessential things is their staying power, the intention of their making, and how they work together in the context of a carefully considered life."