T. Adler

We have to admit, here in O Editorial we're addicted to paper, especially when we see niche books (or magazines), dedicated to specific themes and made by passionate people, who express their creativity through paper. Founded by Tom Adler in Santa Monica, publisher T. Adler is the perfect example of this. Dedicated to surfing, climbing and outdoor activities, the small independent publishing house presents an appealing collection of books, which stand out for the exemplary photography, simple graphics and documenting historical periods.
All T. Adler Books are worth highlighting, but there are two in particular that call our attention.

'The Stonemasters: California Rock Climbers in the Seventies' documents the journey of a small band of young rock climbers, decked out in bandanas, shades and cutoffs, came together and blew open the conventions of climbing. Dubbing themselves the Stonemasters, these now-legendary adventurers established techniques that allowed for some of the most spectacular climbs to be done with a minimum of apparatus.

In 'California Surfing and Climbing in the Fifties', the story told by the photographs takes place against the larger backdrop of postwar America: Truman and Eisenhower, the Korean War, the Cold War and the Red Scare. Young people were embracing new symbols of non-conformity and all along the California coast, surfing became popular as heavy balsawood boards were replaced with lightweight ones. Meanwhile, climbers descended on Tahquitz Rock in the south and Yosemite Valley to the north to test handcrafted equipment that would set new standards for safety, technique and performance.