The bike is our means of daily transportation in the city and the technical equipment (we love our Assos shorts and Rapha jerseys) is definitely the most comfortable way of pedaling, but sometimes the bike, the route or the situation call for more common clothing, but suitable for the saddle. In addition to Rapha, with its range dedicated to the city, Huez is a great alternative for those who want to ride in style. Founded by Lorenzo Curci, who abandoned a career in finance to devote to this project, the London based brand presents a casual clothing collection, which crosses the best technical fabrics with stylish cuts. Inspired by one of the most emblematic mountains of the Tour de France, Alpe d'Huez, the British brand is dedicated to everyone who want to have fun on their bikes. We love the chino shorts and pants, which outwardly have a conventional appearance, but inside have a comfortable insert; the waterproof sweater; and the merino wool blazer with Teflon lining. So good!

“To make our clothing, we've drawn inspiration from the most amazing places on the planet, and used the finest materials from Europe, USA and Japan. We deliver performance and style for the competitive road racer, everyday cyclist and for all you people who just like to have fun on your bikes.”