Fit Films by Edwin

Established by Mr. Tsunemi in 1947 in Japan, Edwin was born of the founder's passion for denim. Having initially started as a jeans importing business from the United States, Edwin began manufacturing its own line in 1961, and today is known for combining innovation and craftmanship, as well for the quality and durability of its pieces. To show the versatility of its collection, Edwin created a series of short films documenting individuals from all walks of life in their preferred cut. The first three films feature Tony Conigliaro, an innovative drinks creator and founder of Drink Factory; Thomas Appleton, a stonemason mixing tradition with a contemporary image; and Oliver Bradley, a carpenter addicted in skateboarding.