Dieter Rams at Paul Smith

Celebrating the opening of No. 9 Albemarle Street extension, London, Paul Smith presents an interesting exhibition (until October 7th) of the work by influent Dieter Rams. Curated by das programm collectors, the exhibition shows some of the most iconic pieces designed by the german designer for Braun. Known for his simple approach to design, based on “less, but better” philosophy, Dieter Rams is one of Paul Smith’s greatest inspirations: “The work of Dieter Rams is very close to my heart. When I opened my shop on Floral Street, Covent Garden in 1979 I was actually one of the first people in the whole of the country to sell the product he designed for Braun. Customers would travel from all over the place to come to my shop and get their hands on one of his iconic ET66 calculators. He has been an enormous influence on other designers for decades. I love the confidence of the clean lines and the subtle use of colour. He’s an absolute genius and I’m delighted to be exhibiting such an extensive collection of his work at No. 9 Albemarle Street.” dieterramsps2dieterramsps3