As everyone knows, at O Editorial we're lovers of good magazines, independent publications that explore lesser known themes and Deriva fits perfectly in this profile. Having discovered this magazine recently, Deriva is especially appealing for inciting us to look at what surrounds us daily with new eyes, to explore the hidden corners of our city, things that escape us in the hectic everyday life. Being a guide for walks and wanderings in the city, the magazine coming from Stockholm was inspired by psychogeography, where a dérive is an unplanned journey through the urban landscape. During such a drift, you’re simply guided by your instincts and your curiosity, focusing on the path itself rather than the
end destination, making us true flâneurs, observers of the urban life. In addition, the magazine reveals the urban oasis, where the sound disappears, hidden treasures as a greenhouse, a hidden courtyard or a corner in a park, special spaces for relaxing or reading a book.
Devoting each issue to a city through stories, photography, essays and walks through the neighborhoods, Deriva is printed in Sweden and was founded by Marta Vargas, a spanish graphic designer, photographer and creative director living in Stockholm, edited by Helena Öhman and managed by Arno Selvini. A must-read.

“Deriva is a print magazine. A guide to urban wandering, born out of the idea of enjoying the road and observing one’s surroundings. We want you to divert from the usual path; allow yourself to discover new journeys through the city – to follow your senses and emotions on the walk.”




O Apartamento

It all started last year with the temporary Lisbon Winter Store, in collaboration with the Cereal magazine. Now in its new permanent space, O Apartamento started its schedule of events that aim to bring together people of different areas, create synergies and foster projects. Housed in a real house in the center of Lisbon, full of light and decorated in a simple and welcoming way, the apartment reflects the good taste of its founder, our friend Armando Ribeiro, but also his need to share the good things in life, be it art, design or food. Aiming to bring to Lisbon every three months an international magazine, invited to present their latest issue and associated projects from their cities, O Apartamento also intends to promote artistic residencies, temporary shops, exhibitions, dinners, workshops or brand launches. We were in O Apartmento for the first event, the launch of the third issue of Openhouse, and talked with Armando Ribeiro:

Tell us more about you...
I’m 43, I like and need to travel. I'm addicted to magazines, love photography, contemporary dance, books, cinema, etc. I’ve the need to be close to nature, I have many plants at home and a beautiful cat. I believe we can only do something well if we believe in what we do and who we do it with. I wish I had more time to cook and play sports. I do not drink coffee. I am very independent, but I do like to share.


How did you came up with the idea of O Apartmento? What do you like the most in the space?
It has emerged over the years and in September 2014 I moved forward with the project. The idea began with the possibility of inviting international magazines to come to Lisbon and present their latest issue and to bring an associated project. As I said I was always addicted to magazines and kept asking me who these people were and from there the project took shape.

“The apartment's light is very special! It was certainly decisive for the choice of location, the space division and also the fact that it is completely white.”


How did your love for magazines started? What are your favorite publications?
Since I was a teenager I started to buy magazines and never stopped. I've always been very curious about what was going on in the world and always wanted to go explore it. The magazines, as a teenager, were the way to go traveling. I’ve made notebooks for each city and where would I go when possible. Hotels, restaurants, shops, galleries, etc. I love Ernest Journal, Boat, Another Escape, Kinfolk, Openhouse, Riposte, Suitecase, Oak and many others.


How do you see O Apartmento in a year?
I don’t know what to tell you. We just opened doors. I hope it stays a passion for all 3 (we’re a team of three), that more people know the space, appearing for a visit and hope we have better projects and that sharing, which is the main factor of the project, reach more and more people.


Places where you would take a foreign friend coming to Portugal?
For dinner De Castro Flores or Tasca Cardoso. For lunch Espaço Espelho de Água or Este Oeste in CCB. For the sunset the Tivoli Sky Bar or Park. Galleries and museums: Gulbenkian, Barbado Gallery, MUDE - Museum of Fashion and Design, among others. For shopping: A Vida Portuguesa, Cais Pimenta Rosa, LX Factory, the antique shops at São Bento. It always depends on the friend or girlfriend.


Meter Magazine

Since the creation of Tracksmith that we fell in love for the running equipment of the American brand. Inspired by the golden age of athletics and featuring pieces produced in the United States with quality materials, Tracksmith stands out for the timeless design, simplicity and performance. More recently, the brand coming from Boston launched the first issue of Meter, a magazine about the running culture. Desiring to counter the more commercial side of athletics and the mentality of “everyone gets a medal” of the major international marathons, which reduced the appetite for competition, the magazine celebrates the tradition and the amateur spirit that founded the sport. In the first issue, Meter presents the Robertson twins, runners coming from New Zealand, recapitulates the story of Johnny Kelley, Boston Marathon winner in 1957, and shows the moorlands of the northern England, where a running tradition developed. A must-read!

“Meter is different. Staying true to the classic forms of athletics – track and field, cross country and road racing – it brings you the best stories from the sport we love.”



Marathon Runner John Kelley

A New Type of Imprint

We still remember our first experience with a piece of Norwegian design, when we saw the iconic L1 desk lamp at Habitat many years ago. Although it was designed by Jac Jacobsen in 1937, at the time we wrongly associated its creation to another Jacobsen, the famous Danish Arne. Like us, who were unaware of the infuence of Jac Jacobsen, Norwegian design has been overshadowed by its Nordic neighbors, Denmark and Sweden.
Wishing to counteract this trend and professing to present Norway as a country that goes far beyond the beautiful mountains, impressive fjords, the northern lights and oil, creative agency Anti recently launched the magazine A New Type of Imprint. Assuming Norway as one of the best kept secrets in the world, the quarterly publication proposes to end the lack of media coverage on local creativity.
Unlike Denmark and Sweden, which always have promoted their designers, the Norwegian government stopped supporting local creative people in the mid-fifties, leading to a lack of knowledge about the majority of their designers and artists, even internally. Because of this, the magazine's creators have embarked on a research on the evolution of local traditions and how the Norwegian creative quietly developed an unique way of storytelling through design.
Celebrating the Norwegian artistic community by publishing stories about new talent and veterans of the creative industry, A New Type of Imprint features simple and Scandinavian inspired graphics, with the singularity that each number has a guest graphic designer, which is given complete freedom to shape the second chapter and cover.
After the first issue was released in Autumn 2014 (pictured), the second number will be launched in March. A must read!







Kinfolk 15

Despite the growing number of independent magazines, Kinfolk remains an essential reference and the volume 15 is dedicated to some of the topics that catch our attention the most: entrepreneurship, changing the way we work and of course the relationship between working life and leisure. As a celebration of the courage of established entrepreneurs and encouragement to aspiring ones, the latest Kinfolk issue focuses also on the pleasure we can have when we do what we like and that creativity can be in anywhere, from saving lives to the arts. While we wait for its release in early March, the excerpt available online signed by Carl Honoré, author of 'In Praise of Slowness', advocates the need for slowing down, not only for our physical and mental health as well as to become more productive, and at the end of the day enjoying our jobs more. In addition, Honoré gives special attention to one of the factors that must be changed in the old-fashioned enterprise environments, to be rewarded for what we produce and not by the hours we spent in the workplace. A must-read!

"Success is defined not only by the work we do but also by the people we help, the communities we build and the healthy balance we strike between work and leisure".

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After a break of nearly four decades, Holiday travel magazine returned to newsstands in Spring 2014. Published between 1946 and 1977, the first incarnation of the magazine showed the world like no other, standing out for the original covers, fun layout, the challenging choice of photographers and the aura of its writers, including emblematic figures as Ernest Hemingway, John Steinbeck or Henri Cartier-Bresson. Without budgetary limits, the magazine sent a writer and photographer to a location, and asked them to tell from their point of view without constraints of style, objectiveness or length.
Despite having more than one million subscribers in the United States, in its heyday, the new Holiday comes to life on the other side of the Atlantic, in Paris. Under the creative direction of Atelier Franck Durand, Holiday wants to capture the essence, aesthetic demands and the sense of journalistic adventure of the original version, betting heavily on the stories and images, through an eclectic mix of articles, interviews, chronicles and fashion editorials.
The most recent issue, the winter edition dedicated to Scotland, shows this region of the UK in a new light through a series of essays and articles on the history, spirit, uniqueness, places not to be missed and many other visual references.
We love the comprehensive view of Holiday, the recovery of an emblematic title and the large format magazines, the paper quality and the outstanding choice of photography, illustrations, art and the vast pages of reading. A must buy!


Apart from Sweden, so far no one would know the meaning of 'Lagom' - means having the right amount of something - but after the release of the eponymous magazine, the word could not make more sense, even for those who do not speak Swedish. Founded by Elliot Jay Stocks and Samantha Stocks, Lagom presents a series of creative living from their passions and pastime activities that offer inspiration
Coming from Bristol, the Mecca of independent magazines (Cereal, Another Escape and Ernest Journal are just a few of the publications originating from this British city), Lagom is a biannual magazine that celebrates the perfect balance between work and life, a relaxed lifestyle and the return to origins. Wishing to present a friendly and inspiring magazine, the founders recently presented the first number, in which we can find an eclectic selection of topics in its 128 pages. Apart from beekeeping on rooftops of London, a visit to Michelberger Hotel in Berlin or the perfect place to drink coffee in Melbourne, the first Lagom features traditional typography P98a, illustrator Johanna Basford and the best craft beer bars in Bristol, among many other things.





Kindling Quarterly

Since the first issue that I wanted to write about Kindling Quarterly magazine, but with the arrival of the fifth volume, I could not pass up the opportunity. Presenting itself as an exploration of fatherhood, the magazine shows the relationship of men with their children, in a rare reflection on this role. Although not new in modern societies, fathers being active elements in family life and in the role of children caregivers, Kindling Quarterly presents a thoughtful dialogue about fatherhood that is missing from our cultural landscape. Through essays, interviews, editorials, art and photography, the magazine highlights creative individuals whose work and life are inseparable from their role as parents. In the fifth issue we can read an interview with DJ Ayres, profiles of photographer Gabe Sullivan and creative director Nicolas Neubeck or see the perfect kit for summer, among many other things.

"Kindling Quarterly playfully assesses and celebrates the multitude of experiences that form contemporary fatherhood."






Tusk Journal

After I published the release of Ernest Journal recently, Tusk Journal is another british editorial project which started on Kickstarter. Founded by James Falkingham and Alexander Lester, the magazine coming from Manchester documents the creative scene of North West England, covering music, lifestyle and culture. After the launch of volume 0 in 2013, the first issue was presented last month and takes a deep look into the vibrant cultural scene of Manchester and Liverpool. With a cover by illustrator Rob Bailey, volume 1 includes in its 96 pages interviews with Liverpool band Outfit, carpenter Hugh Miller, the artist who illustrated the cover as well as a selection of bars, workshops and studios.

"We aim to deliver a unique publication, shining a spotlight on those who make this creative landscape the wonderful place we live, work and breath today."