Published in 2012, Cycle Style by Horst A. Friedrichs is one of our favorite books on bicycles for celebrating the diversity of cyclists in London, from the tattooed with fixies to the suits from Savile Row and their classic bikes. Recently it was brought to our attention a new project by Beta Studio from Madrid, where the book Cycle Style is explained in a short documentary narrated by the photographer himself. Directed by Montenegro & Lafont, the documentary shows Friedrichs' motivations for creating the book, his passion for cycling culture in London and the encounters with some of the characters in the book, as the designer Paul Smith. Available on Vimeo On Demand, the documentary is a must view for sharing the stories behind the most celebrated book of the German photographer, known for portraying in an appealing way the sub-cultures around the world.
To celebrate the launch of the documentary, there will also be available 20 copies of the book signed by Horst. The Friedrichs, not to be missed!
“It was by chance that I met Horst and that in our first and only encounter we had the occasion to talk about his work and look through the pages of some of his books. I immediately discovered that he was a great storyteller, and realized that his books didn´t express that in any way. I was moved by his freedom and true passion for photography and also for cycling. I felt that this was a great opportunity to reveal the counterpart that comes with documenting something that is part of oneself. It has been an incredible experience for both of us.” Montenegro & Lafont