For me magazines like Cereal represent everything that's good in the editorial world, be it printed or online. The simplicity, great photography and inspiring articles made Cereal one of my favourite publications. Matching their love for travelling with the constant search for original concepts, Cereal launched recently an appealing online service: Guided by Cereal. Presenting guides for cities in the four corners of the world, Guided by Cereal offers an unique perspective and summarizes the best that each place has to offer, including restaurants, shops, hotels, museums, among others. Having 10 guides online at the moment and with 10 more to be added in 2014, the service costs £20 a year, and the free London guide sets the tone for the things to come in Guided by Cereal.