There are many bicycles, but few make it like the italians. Founded by three friends, Italia Veloce it's the perfect example of that. Inspired by vintage bicycles, the Parma based brand wants to rediscover the value of making things by hand and promote a more traditional and eco-friendly lifestyle, in which bicycles represent a central role. Matching style, quality and speed, Italia Veloce bikes are true design pieces in motion. O Editorial talked with Christian Grande, one of the founders, and with Gianluca Poerio, Italia Veloce PR, that participated in the last Tweed Run, in London.
O Editorial: How did Italia Veloce started?
Christian Grande: Three old schoolmates involved in fields such as design, art and communication that found an old bike frame and were inspired to renovate it and refurbish it. Then came the idea of reproducing new bikes with reference to the glorious past and enriched with modern technology and details.
What is the concept of the brand?
Dynamism and Italian style and mood, inspired both by the graphic concepts and the values from the past futurism and by mixing them with modern tech and ideas of velocity, sport and design.
"We get inspiration from the past and from the future: it’s an homage to the idea of modernity trough the last Italian century mixed with our idea of Italian lifestyle and aesthetics".
And your favorite Italia Veloce bike?
The Magnifica, because it’s made through technical difficulties proper of the real handicraft tradition, impossible to find in other commercial products.
And bike shops?
The non-conventional ones, the ones that treat the bike as a lifestyle, with handicraft pieces, details, accessories and clothing.
Favorite places to cycle?
The cities, with their downtowns and parks.
What was the strangest thing you made on a bike?
We were in three “aboard” only one bike, and we made it to cover a pretty long distance…
What cities should do to be more bike friendly?
The metropolis, for sure the Italian ones, that should be looking at the northern cities in terms of bike friendliness and infrastructures.
What motivated you to go to the Tweed Run? What was the feedback?
Gianluca Poerio: Tweed Run, in our opinion, is the most sophisticated way to do a bike ride or walking as you can define at the moment. The rediscover of the "old way of life" which is today the real "luxe" for a person. Rediscover elegance, pleasant gentlemen behaviors. British people are example of this way and also tweed runners are passionate of "vintage - old fashion " style.
Italia Veloce with its Ribelle was one of the protagonist. A large number of UK Chaps & Dames came and saw the bike. I was personally on the ride and it was a big surprise how tweed runners are in love with bike stuff. Most of them fallen in love with the bike.Bicicletas há muitas, mas como poucos as fazem como os italianos.