Interview Ideal & Co

In the first collaboration with O Editorial, Ideal & Co made a special edition bag in leather and 100% wool felt, produced in a portuguese wool mill with more than 80 years, being perfect to take your personal accessories, laptop, tablet or favourite books. O Editorial talked with Rute Vieira and José Lima, founders of the brand:

How did Ideal & Co started?
It's the result of stories and things we've experienced. In which the will to create something beautiful got together with the aim to pair portuguese material patrimony with a concept of contemporaneity. Born in 2012, the brand is really the continuation of a project started by Rute's grandfather, António Vieira, in 1935. The name Ideal & Co – Living Heritage was inspired by the name of the factory opened by him in 1959: 'Fábrica de Curtumes Ideal'. A brand inspired by the historic, social and cultural context of a family and a region, that has the richness of materials, natural and human resources of Aires and Candeeiros Park as starting point and inspiration for each collection.

"We're very proud of Ideal & Co's manual production process. Each piece is cut individually, sawn and assembled by the same artisan. In the interior of the pieces there's a tag dedicated to the artisan, that shows his signature, making them proud for being part of this project and ensuring the quality of the work".

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What's the importance of producing in Portugal?
Working with the tanning industry in Alcanena region, in the vegetal 100% vegetal tanning process, we recovered old manufacturing and leather treatment techniques. Nowadays in Europe it's very rare to find factories that tan the leather with this eco-friendly method. In Portugal, the few that have survived were making accesories for horse riding. For us is a privilege to have access to this raw materials, so noble that carry with them a legacy of great human and cultural richness. 
In parallel to the traditional tanning industry, not polluting, Ideal & Co tries to give a new life to small workshops and artisans that still work this products in a traditional way. Giving visibility in our collections to the work of excellence, more and more rare, that this people do with great passion, we show a 100% portuguese brand that reinterprets, preserves and shares the beauty of everything authentic and Made In Portugal.

"The Ideal & Co x O Editorial messenger bag is made in high-quality 100% wool felt and portuguese 100% vegetal tanned letahre and is unique in its elegant simplicity and very functional. A trendy and timeless piece, that adapts to any look. Light and practical, the bag has an inside partition to put the laptop and more space to other daily accesories!"

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