Claus Sendlinger

As always, The Brander presents the most inspiring stories. In one of their last publications, an interview with Claus Sendlinger shows the vision of Design Hotels' (created in 1993) founder. At Das Stue hotel, a project by Patricia Urquiola and one of the last hotels joyning the organization, Sendlinger talks about the origin of Design Hotels and his unique approach to hospitality. Matching architecture, design, a relaxed atmosphere and uncomplicated service, the independent hotels belonging to the chain "want to remain true to their style and identity, yet participate in the global market". For the future, Sendlinger tells that "design is no longer the driving force it once was; its place has been taken by the issue of sustainable environmental management". Sendlinger2Sendlinger3Sendlinger4