Founded in 1866 by John Boultbee, Brooks is known for its appealing and durable leather saddles for bicycles. Celebrating almost 150 years of history, the english brand opened last November their first shop, B1866. Located in Seven Dials area, London, the store is a must go place for all Brooks lovers, showing the brand's collection in a space full of history and quality bicycles (love the Mercian x Paul Smith limited edition). Besides the leather saddles and the new Cambium model, you can find their bags, accessories and the John Boultbee clothing range. Love it!